The lectures will take place on Wednesday February 19, March 4, and April 1, from 19:30 until 20:30 (doors open at 19:00). Location: Old Town Hall, entrance market square, Middelburg. Entrance is free, please register at Please note that these lectures will be in Dutch.

Who still wants to become a farmer?

Han Wiskerke – Wageningen University (February 19)

How do farmers feel about their future in a country in which society places increasing demands on farming? Agricultural sociologist Han Wiskerke (Wageningen University) reports on the ‘The State of the Farmer’, research that he conducted together with daily newspaper Trouw. How do farmers feel about cyclical farming and their own future, now that their existence is under so much pressure?



The obesogenic environment – How we are being tempted to (over)consume

Joreintje Mackenbach – Amsterdam UMC (March 4)

As prosperity has increased, we hardly experience food shortages any more. On the contrary; nowadays we can consume at anytime, anywhere. At the gas station, at the hardware store, at the supermarket checkout, at the train station – everywhere we have to resist being tempted by tasty and cheap food and drinks. Epidemiologist Joreintje Mackenbach explains how our food environment influences our food choices and how we can make this environment healthier again.

Is there a future for meat?

Hans Dagevos – Wageningen University & Research (April 1)

Meat seems to have little future in discussions about our food consumption in the world of (the day after) tomorrow. More and more people say they eat less meat. But the numbers on meat consumption remain high in the Netherlands. Will meat lovers stay, or is reduction in meat consumption nevertheless becoming the new standard? Consumer sociologist Hans Dagevos takes you into the world of carnivores, flexitarians and vegans and presents the latest trends.

This series of lectures is organized as part of the Jean Monnet Chair Food Governance in the EU and with financial support of the Erasmus+ program of the European Union.