I am originally from Namibia, but have lived and worked in South Africa, Russia, Canada, the USA and the UK. I moved to The Netherlands in 2017 and joined UCR in March 2020. Before embarking on a career in higher education, I worked in urban regeneration and destination marketing. I have over 8 years’ marketing experience in higher education having worked on digital campaigns, brand development, events, communications and recruitment for Executive Education at City, University of London; MBA programs at Rotterdam School of Management, Erasmus University; and Professional Learning at InnoEnergy, part of the European Institute for Innovation and Technology. I have a BA in Communication Studies, a BA Hons in Development Studies, and a MA in Digital Technologies, Communication and Education. I am also a Fellow of the Chartered Institute of Marketing (FCIM).